When the Finish Line Isn’t Enough

You have planned and picked the perfect goal event, you have trained and sacrificed time to prepare and now the day is here! You finish the race or event and maybe you didn’t hit the target you were looking for or maybe you had the victory of a lifetime, but in both cases, you can […]

Lumbar & Pelvic Stability

Endurance athletes are well-acquainted with the physical demands their sports place on their bodies. Whether it’s running, cycling, swimming, or nordic skiing, these activities require more than just cardiovascular fitness. Because endurance sports by nature are made up of repetitive patterns it is important to address the chronic strain that is placed on support tissues.  […]

Mental Health and Sport

May was Mental Health Awareness month, but we believe that mental health should be acknowledged and cared for every month of the year. Since its inception in 1949, Mental Health Awareness Month has been a cornerstone of addressing the challenges faced by millions of Americans living with mental health conditions. At APEX, our coaches participate […]

Coaching and the Future with AI

Coaching and the future with Artificial Intelligence We’ve all seen the headlines – AI is going to be making our lives easier and improve much of what we do. The coaching profession is no exception, and there are new AI coaching apps popping up seemingly every week. While I definitely see many areas in coaching […]